The ad is making fun of the cigarette company Kool, by showing how ridiculous it is to think cigarettes make you cool. I like this spoof because a lot of kids smoke because they think it’s cool and the company name is Kool, so they really deserve whatever mocking they get. Spoof ads work because they are not trying to sell people anything. They are just a visual representation of an opinion. We aren’t seeking or desiring anything from these ads so they are free to say whatever they want. Spoofing illustrates the stupidity of ads in general.
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