Joe Chemo Bed. This Spoof Ad is trying to sell the self-awareness and repercussions of a life built upon an empty shallow aspect of coolness.
An essential difference between this cultural jamming ad, or anti-ad and the targeted actual ad is that Joe Camel, the cartoon mascot of Camel Cigarettes brought controversy with regard to encouraging minors in the United States to pick up cigarette smoking. As mandated by the Public Health Services Commissioned Corps, tobacco products must carry a health warning on their products regarding the higher possibility and hazard of developing precancerous changes to one’s tissue from using tobacco products. Unfortunately, not many minors realize the long-term repercussions of their actions, especially under circumstances of drug abuse; hence the major controversy over the Joe Camel cartoon’s inception to market Camel Cigarette’s products to a wider audience. The spoof ad makes a mockery of the apparent ignorance of long-term addiction and habituation in using tobacco products resulting in the Joe Camel mascot entering an exhaustive chemotherapy regime to suppress and hopefully end the probable cancers within his body.
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