Mass Media: Mass Media is a term that became known around the 1920’s during the era of post-World War I and pre-World War II. The concept of the masses was introduced to illustrate the growing industrial working class during this time. “Mass Media” was used to illustrate the consuming masses of broadcast media that were being widely accepted at the time such as radio and newspapers as well as the emergence of television. The term groups together society as one larger audience who all, supposedly, share the same interests that are reflected through the media.
Public Sphere: The public sphere is the concept expanded by German theorist Jurgen Habermas that is the ideal of a social setting where people can collaborate with each other and discuss matters of society. The public sphere would allow members of society to be interconnected through forms of the media in a setting where they could debate.
Convergence: Convergence is a term that originated in the 1990’s that illustrates the coming together of multiple media forms. The outcome of this is the restructuring of media conglomerates in order to further manipulate and censor their consumers.
Critique: A critique is the analysis or judgment of what the consumers view in the media. A critique of media can also be interpreting the media as a form of propaganda or promotion of what private conglomerates want their viewers to be manipulated into thinking.
According to the authors, there has been a change in our media paradigm because of the emergence of digital culture. The term “Mass Media” has been weakened because of the growing varieties of digital technologies. This allows the consumers to fuel their own interests and tastes into smaller audiences, shifting away from the concept of a mass audience of media. Instead of the consumers continuing to be consumers of media, they can become producers with the array of technological choices at hand.
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