"Absolute On Ice"

The spoof-ad for Absolut Vodka, featuring a deceased person’s foot as the promoted alcohol, is selling the real potential negative consequences of drinking this beverage. One essential difference between this spoof-ad and a real Absolut Vodka advertisement would be that this ad does not promote the message that if you buy this product you will have fun. Instead, it promotes the negative consequences, such as death, if you drink this beverage. Many ads today influence society to purchase them because they promote an enjoyable experience for its consumer. Real Absolut Vodka advertisements include other pleasurable desires that symbolize amusement and pleasure. For example, one real Absolut advertisement illustrates the bottle of Absolut in gold with a bowl diamonds next to it. This suggests that if you purchase this product you too will be able to be successful and own gold and diamonds. On the other hand, the spoof-ad illustrates a cold foot with a “Dead On Arrival” tag attached to it while the rest of the corpse is under autopsy sheet. This represents the complete opposite of fun and enjoyment, death. While real Absolut Vodka advertisements promote a good time and success, the spoof-ad represents the potential negative consequences of the product.