Reality for men by Calvin Klien is the exact counter ad to obsession for men by Calvin Klein, being that the picture depicts a more realistic body size than the body size obsessed about throughout our culture which is shown in the ad for the actual cologne obsession.
If you look at the ad to the left the man is fit & looking down at his body with a confident look, as his whole body is showing. In the picture of the"reality" ad buster the models face is not shown, the mans body is not fit & very hairy. Almost the exact opposite of what is being sold in the first ad. Neither ads have the actual cologne in the picture so the body is selling or in this case, not selling, the cologne to the consumers.
I actually did my blog on the "reality for men" ad but I really like how you compared the two pictures, it emphasizes your idea. I just wanted to ask if you noticed that the second ad didn't even have any boxers of Calvin Klein to promote? Do you think it would have made a difference in the ad if it did have them in the picture?
ReplyDeletePossible misunderstanding, but I think that the full body Obsession for men ad is a fake ad. he does not have a look of confidence but of self-consciousness.
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