Spoof Ad

This spoof ad shows a noose in the shape of a vodka bottle, which is the usual bottle shape used for Absolute Vodka ads, but in this case it is selling the idea of having an “Absolute hangover”. One essential difference between this anti- ad of Absolute Vodka and an actual ad promoting it is that the anti- ad lacks something that we as consumers “seek” or “desire”. In the actual ad Absolute Vodka has turned their “ad campaigns into art”, and have “established their brand as arty, original, and culturally informed. These are adjectives that us, as consumers, would like to be associated with or as. When we view the Absolute Vodka ad we “seek” wanting to have a good time, yet at the same time be culturally informed. While oppositely this anti- ad creates the idea that if we drink Absolute Vodka we will have a hangover, which will essentially be so physically painful it will feel as if we are getting hung by a noose. The anti- ad produces something that no one seeks or wishes to obtain, creating us to think twice before reaching for the bottle of Absolute Vodka.