Absolute Vodka’s one of advertisement "ABSOLUTE TRAGEDY"basically meant that empty bottle for consuming all of it shows drinker’s tragedy. The image and the short comment functioned to create consumer relationships to it as indispensable and make the product essential. So by seeing this humorous advertisement, the consumers approach one more bottle with a light heart.
On the contrary to this, the spoof ads, "ABSOLUTE HANGOVER" took it kind of unkindly but smartly by parody product’s properties that is able to cause real tragedy when you hangover with lethal dose of vodka. This anti-ad seems to focus on how to criticize and spoof Absolute’s logo and visual style by replacing a clean and luxury bottle with hang. The image of vodka bottle made of hangs rubs the original advertising in that it is only wrapped up its necessity and makes consumers believe as it is on the ads but not the reality.
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