Between interviews, the film makes use of a controlled studio space with a dramatic low key lighting set up. On the studio's hardwood floors two graphic representations and demonstrations show the ratio of commercial ad space to actual news. In one representation, the actual piece of newspaper with news and current events is laid out on the floor next to the layout of advertisements and newspaper logistics from the same newspaper. Through a time lapse camera high above the floor, it quickly becomes obvious the advertisement column could conceal every word of actual news twice over.
Another graphic representation occurs when the film shows two lengths of newspaper alongside each other. Both columns of equal width show the amount of reporting on the violence and civil unrest in Timor circa 1992. While one newspaper ridden with advertisements yields 700 feet of news, another single paper can come up with a quarter of a miles worth of news.
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