This spoof ad, titled “Big Mac Attack,” reflects the dire consequences of consuming too much of McDonald’s food—most of which is heavily laden with calories and astoundingly high amounts of cholesterol and fat. This ad directly contradicts general commercial advertisements, as—in reference to the article—these ads create the illusion of how life should be. They generate a message that makes the consumer need this advertised item by emphasizing that the product will either fulfill needs, or make life perfect. McDonald’s ads generally depict their food products in an appetizing manner, or depicting families enjoying the food together—they emphasize the cheap price and happiness that this food brings. Rather than state what ingredients the food contains, or the caloric count, McDonald’s deceives the consumer into thinking that this food is the key to achieving the ideal life. However, as child obesity rates sky-rocket and the risk of heart-attack triples, it becomes noticeable that the food sold by these corporations is not as wonderful and pleasant as their advertisements make them out to be. As the anti-ad shows, the consequences of consuming too much of McDonald’s food, is rather alarming, yet is quickly becoming reality for many consumers of this product.
Thursday, April 22, 2010
Spoof Ads
This spoof ad, titled “Big Mac Attack,” reflects the dire consequences of consuming too much of McDonald’s food—most of which is heavily laden with calories and astoundingly high amounts of cholesterol and fat. This ad directly contradicts general commercial advertisements, as—in reference to the article—these ads create the illusion of how life should be. They generate a message that makes the consumer need this advertised item by emphasizing that the product will either fulfill needs, or make life perfect. McDonald’s ads generally depict their food products in an appetizing manner, or depicting families enjoying the food together—they emphasize the cheap price and happiness that this food brings. Rather than state what ingredients the food contains, or the caloric count, McDonald’s deceives the consumer into thinking that this food is the key to achieving the ideal life. However, as child obesity rates sky-rocket and the risk of heart-attack triples, it becomes noticeable that the food sold by these corporations is not as wonderful and pleasant as their advertisements make them out to be. As the anti-ad shows, the consequences of consuming too much of McDonald’s food, is rather alarming, yet is quickly becoming reality for many consumers of this product.
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When I saw this ad, at first I agreed with everything it represented. Then I looked closer and saw that it was a white man or woman laying on the table being looked at by doctors/surgeons. If you watch McDonald's commercials, black people are usually in them or in the ads. So it was odd to me that they wouldn't have a black person laying on the table. Especially because of the heart problems McDonald's as well as other food places target at blacks, KFC, Burger King, taco bell, etc give them is out of this world. It was just a thought. I do agree with everything our saying here.
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