Mass media is described as media practices capable of influencing societal opinions and ethical constitutions. It relates to media forms designed to reach large audiences that have shared intersts.
The public sphere, which was first coined by Jurgen Habermas, refers to the general public opinion. This opinion is seperate from the economy, technology, and religion. The ownership of the public sphere is a topic of debate and contest in media today.
Convergence refers to the concentration of media and the centralization of mass media within conglomerates. Public opinion is consistently becoming shared and similar amongst the people.
Critique, according to the reading, is described as the an analysis or judgment based on an idealized truth.
According to the authors, the digital culture has changed our media in that it has created a new freedom and power for the individual. The diversity and increasing capabilities of digital technologies promotes choice, as well as the potential for the individual to become a "producer."
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