According to Kilburne in the ‘Killing Us Softly 3’, women showed through the media are bound by skewed image of advertising. The advertising imposes to have specific looks and do things on women consumer as it presents by retouched model images and unrealistic images. It aggresses people’s mind by ads implicitly or explicitly in a sense that they are supposed to do or buy a product at least for their better life.
The advertising takes advantage of great effect and arouses all kinds of forbidden desires within consumers. Kilburne pointed out one of the maladies of mass media is distorted images of women and its follower. To sell the products, the advertising exclaims the appropriateness of ideal women such as remaining full of youth and vitality and at the same time being delicate and dependent upon men’s care, adorning with jewels, cosmetics, perfumes to allure men. These ideas from media and advertising let people live for standardized purposes that eat into their heart and body.
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