The "Yes Man's" media critique mainly exposes the use of culture jamming. The audience witnesses several pranks on major corporations and governmental agencies that are performed by these "serious anti-globalization activists". Essentially, creating a disconnect because it benefits the free market
In a specific instance they give faux corporate interviews pretending to be the executives in which they supposedly announce setting up a $12 billion fund for the victims of the 1984 Bhopal disaster that killed 1,773 people. The BBC fell for this prank and aired the faux interview. This caused DOW's stock rapid fall. The oblivious "heroes" celebrate their power, but don't realize that most of DOW's stock is held by pension funds; in other words, regular working class retirees. The dynamic duo conveniently found a few such victims who claimed to enjoy the hoax and its impact on DOW's stock.
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