Yes Men Fix the Wrold

The "Yes Men's" critique of media is that the power to control it is far too centralized and that it is blindly being accepted as the reality with which society follows. They explain how people take what is given to them without criticism or questioning. Their pranks serve to satarize and magnify the method by which corporations, politicians, and other powerful figures in society use media to manipulate the public. For instance, when they got the news channels, which are a direct medium that the average person uses to learn about the current happenings around the world, to believe that they were CEO's, they showed just how easy it is for people to be manipulated and lied to. It is easy to fake, lie, and cheat. A concept that best describes this is false consciousness. People think that corporations and politicians etc. have this "other" meaning that can be very different from the real purpose.