Yes Men Fix the World

In the film “Yes Men Fix the World,” the relationship between large corporations and the consumer population is critiqued, as well as the role (or lack thereof) that the government plays in all of this. This system of allowing large corporations free reign over nearly everything, with barely any government intervention, results in an extremely unbalanced situation in which the public has no choice but to take what corporations give them, and have no means of realizing that they are being misled. The idea of false consciousness is strongly emphasized in this film, as the Yes Men’s main purpose is to reveal the true nature of the lies that they are being fed—bringing attention to those who have suffered because of the actions of corporation’s actions and the government’s intentional ignorance. They break the carefully constructed facade that corporations create in order to appear like they are creating a better world, yet in reality they are only interested in optimizing monetary profit.