Video Vortex

In the article The Art of Watching Databases by Geert Lovink, new media and technology such as Youtube is described as search based rather than well defined programming, further resulting in a more divided attention span and a greater since of self-reflexivity.

In the article The Practice of Everyday Media Life by Lev Manovich, new media and technology is described as user driven and a mass source of production, further creating new strategies and tactics for corporations and media businesses like Youtube.

Between these two articles, the author's are mostly in concurrence with each other on the topic of Youtube. They both acknowledge the substantial shift from mass consumption to mass production, as well as the new mentality of the user when searching through databases and looking for things rather than simply viewing.