Yes Yes, Yes Men.

The "Yes Men" believe that the government and big corporations are often dehumanizing to the public, and they choose to raise awareness about these issues by impersonating the very people they don't like. They make fake websites, speeches and events and utilize culture jamming to prove their points. Culture jamming in this context is like when the "Yes Men" imitate a company but instead of promoting mainstream ideologies, they exploit corruption. The "Yes Men"'s last prank in "The Yes Men Fix the World" is a fake copy of the New York Times, where they printed all of the news that people essentially want to read about. The challenge is that the government and public should be working to make those headlines true (ie ending the war in Iraq). As a media critique, the "Yes Men" demonstrate the influence the mass media has on these issues and how they could influence change if they chose to. However, the media instead conforms to the same norms as the government and corporations driven by profit and self-interest.