As the author of the "Killing Us Softly" series, Jean Kilbourne brings it to the attention of her audience how women are negatively portrayed in the media. She goes into great detail about how advertisements and billboards sexually falsify the true meaning and worth of a woman. They are used as objects to sell objects, so what makes them more important or more worth the object itself. Questions like these come up in her arguments. Throughout some of her articles and lectures she addresses the audience to ultimately explain to them the effect this not only has on America, but each individual.
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