Extra Credit Blog 12 Viral Videos

From the perspective of Burgess in the Video Vortex article, the cultural participation has played a more central role in the development of mass video culture and social networking sites. Connecting with the Drax works, this idea of a participatory culture with political, economic and social value is highly exemplified in the Second Life virtual world. In essence, the world of Second Life can only exist if there is a level of production to lead into the consumption. Burgess argues that the knowledge that there is in fact an implication of the viral videos within the real world provides the fuel with which online participants use. In other words, the enticement of oppurtunity and discussion drives mass video culture, not just marketing.