Killing us softly 3

According to Kilburne in the ‘Killing Us Softly 3’, women showed through the media are bound by skewed image of advertising. The advertising imposes to have specific looks and do things on women consumer as it presents by retouched model images and unrealistic images. It aggresses people’s mind by ads implicitly or explicitly in a sense that they are supposed to do or buy a product at least for their better life.

The advertising takes advantage of great effect and arouses all kinds of forbidden desires within consumers. Kilburne pointed out one of the maladies of mass media is distorted images of women and its follower. To sell the products, the advertising exclaims the appropriateness of ideal women such as remaining full of youth and vitality and at the same time being delicate and dependent upon men’s care, adorning with jewels, cosmetics, perfumes to allure men. These ideas from media and advertising let people live for standardized purposes that eat into their heart and body.

Obsession for women

“Obsession for women” is selling the idea that all women should do what is necessary to be thin. They portray the image of a very thin woman leaning over the toilet with her arm on her stomach as if she is throwing up, making it look like that is the only way that women can achieve this thin body frame that we see being advertised everywhere. The essential difference between this anti-Ad and an actual ad is that an actual ad will not show an image of a woman throwing up but they will portray extremely thin women all over the media. The difference in this anti-Ad is that they are showing how those women get to being that thin.

Obsession for women

“Obsession for women” is selling the idea that all women should do what is necessary to be thin. They portray the image of a very thin woman leaning over the toilet with her arm on her stomach as if she is throwing up, making it look like that is the only way that women can achieve this thin body frame that we see being advertised everywhere. The essential difference between this anti-Ad and an actual ad is that an actual ad will not show an image of a woman throwing up but they will portray extremely thin women all over the media. The difference in this anti-Ad is that they are showing how those women get to being that thin.

Bottom Line

Kilburne's argument mainly states, whether we want to believe it or not,advertising impacts our loves heavily and in most cases sales perfection, which can never be obtained, and therefore creates a very subconscious insecure community and a never ending supply of advertisement.

Realistically Yours

Reality for men by Calvin Klien is the exact counter ad to obsession for men by Calvin Klein, being that the picture depicts a more realistic body size than the body size obsessed about throughout our culture which is shown in the ad for the actual cologne obsession.

If you look at the ad to the left the man is fit & looking down at his body with a confident look, as his whole body is showing. In the picture of the"reality" ad buster the models face is not shown, the mans body is not fit & very hairy. Almost the exact opposite of what is being sold in the first ad. Neither ads have the actual cologne in the picture so the body is selling or in this case, not selling, the cologne to the consumers.

Killing Us Softly 3

Kilbourne’s argument is that although there are people who say that they do not pay attention to advertisements, it is a lie especially seeing how women try to turn their bodies into the ideal figure, without realizing that they have been perfect all along.

"Absolute On Ice"

The spoof-ad for Absolut Vodka, featuring a deceased person’s foot as the promoted alcohol, is selling the real potential negative consequences of drinking this beverage. One essential difference between this spoof-ad and a real Absolut Vodka advertisement would be that this ad does not promote the message that if you buy this product you will have fun. Instead, it promotes the negative consequences, such as death, if you drink this beverage. Many ads today influence society to purchase them because they promote an enjoyable experience for its consumer. Real Absolut Vodka advertisements include other pleasurable desires that symbolize amusement and pleasure. For example, one real Absolut advertisement illustrates the bottle of Absolut in gold with a bowl diamonds next to it. This suggests that if you purchase this product you too will be able to be successful and own gold and diamonds. On the other hand, the spoof-ad illustrates a cold foot with a “Dead On Arrival” tag attached to it while the rest of the corpse is under autopsy sheet. This represents the complete opposite of fun and enjoyment, death. While real Absolut Vodka advertisements promote a good time and success, the spoof-ad represents the potential negative consequences of the product.